In the fast-paced world of ISO/Brokers, providing effective support to merchants is crucial for long-term success. To shed light on this, we sat down with Angie Marks, Director of ISO Relations at Nexi, to discuss how brokers can better serve their clients and overcome common challenges.
With her four years of experience in the industry, Angie shares valuable insights on improving the funding process and building stronger relationships with merchants.
Interview with Angie Marks:
Q1: Can you share your top tips for ISO/Brokers to help their merchants secure funding?
Angie Marks:
“Clear communication is crucial. It’s important to explain the details of alternative financing options, like Merchant Cash Advances (MCA), so merchants understand how these products work and what to expect. Transparency builds trust and sets realistic expectations with your clients.”
Q2: What common mistakes do ISO/Brokers make during the funding process, and how can they avoid them?
Angie Marks:
“Overpromising is a common mistake. It’s always better to be upfront about eligibility and what merchants can realistically expect. This helps avoid disappointment and builds long-term relationships based on trust and honesty.”
Q3: How important is it for ISO/Brokers to understand their merchants’ businesses?
Angie Marks:
“Understanding the merchant’s revenue, industry, and funding needs is essential. By gathering these insights, brokers can offer more personalized financing options that suit their clients’ specific requirements. Every business is different, and brokers need to take the time to tailor their approach.”
Q4: How does accurate financial documentation impact the funding process?
Angie Marks:
“Accurate and up-to-date financial documentation is key in securing funding. It helps speed up the approval process and ensures that the merchant’s financial health is clearly represented. This is something that often gets overlooked, but it’s a critical step.”
Q5: Can you share a recent success story?
Angie Marks:
“We recently helped a BBQ restaurant in Texas secure $170K in funding through a Merchant Cash Advance. This funding allowed the restaurant to acquire new equipment, which supported their continued growth. It’s stories like these that show how tailored financial solutions can make a significant difference for small businesses.”
Conclusion:
Angie’s insights highlight the importance of clear communication, setting realistic expectations, and tailoring financial solutions to meet the specific needs of each merchant.
By following these best practices, ISO/Brokers can enhance their relationships with merchants and provide more effective support.
Want to learn more about how Nexi can help your merchants with tailored financial solutions?
📞 Call Us Today: 800-499-NEXI (6394)
💼 Register as a New ISO/Broker
Disclaimer:
Financing is subject to approval and eligibility criteria. Terms and conditions apply.
